Millennials in Washington are snapping up cannabis products more than any other age demographic, according to market data firm Headset.
The agency released a report this week on “how much [cannabis] is being sold, what kinds of products are being sold and who is buying them” in Washington State based on demographic data detailing everything from brand preference to price sensitivity across the generational spectrum.
The data comes from real-time sales reporting by participating Washington State cannabis retailers via their point-of-sale systems from September 2017.
“Unsurprisingly, cannabis is most popular with Millennials, who grew up in a world with much more liberal views on the plant,” reads the report.
“However, Gen Xers buy nearly as much cannabis as Millennials, and Baby Boomers are a significant part of the consumer base as well.”
The report reveals that Millennials held 49 percent of the total market share in 2016, with a slight increase to 51