Legal marijuana sales in Washington State have provided academics a rather unique opportunity – the ability to analyze and examine marijuana sales by demographics. Market data company Headset confirmed in their October report what most already suspected – “Cannabis is most popular with Millennials.”
Gathered from Headset’s database of customers, who voluntarily registered for a Washington State rewards programs, the study assessed the buying habits of four age groups, scrutinized their “brand preference,” and identified any age-related “price sensitivity.”
For the study, the company dissected Washington State’s recreational sales for September and categorized purchases in four demographics: Millennials (Under 35), Generation X (35-53), Baby Boomers (54-75), and the Silent Generation (Over 76).
By utilizing their proprietary data points, Headset’s report reveals how much legal weed was purchased in the Evergreen State … and just who was buying all that pot.
Primarily appealing to those with the XY chromosome, the report indicates that men bought way