Inside the Battle to Accurately Label Pot

For a long time, there were no marijuana brands. Cannabis growers spent so much time trying to conceal their identity from law enforcement and potential thieves that it simply made no sense to create distinctive packaging that would make it easier to track their product. Weed nerds might recognize strains, or whether something was indica, sativa, or hybrid, but for casual users, these categories were largely inscrutable.

More than a decade later, widespread legalization has led to an explosion in cannabis brands.

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