A Marijuana Tech Company Failed. Then 3 Employees Decided to Launch a New Startup Doing the Same Thing

What do you do when you work at a promising startup, but one of the founders quits after an LSD-induced religious experience, the other gets wrapped up in sexual harassment allegations, and a new executive steers the company away from its original vision?

Reincarnate.

That’s exactly what Rob Fess, John Manlove, and Willy Wheeler are doing. The three met while working at Tradiv, once pitched as the “Amazon of the cannabis industry” in Colorado’s market. They’re now running Apex Trading, a Denver-based software company that helps growers, brokers, and dispensaries manage their wholesale marijuana business.

The concept is similar to what Tradiv originally sought to do–although this time, the co-founders hope, there will be less drama. Tradiv, founded in April 2015 by Aeron Sullivan and Geoff Doran, allowed growers and dispensaries to buy and sell wholesale marijuana from each other online. The idea quickly took off and attracted $3.4 million in venture capital. (Sullivan was named to ... read more at: https://www.inc.com/will-yakowicz/tradiv-employees-start-new-company.html

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