Puff, puff, buzz: survey says cannabis branding will be more important as consumer expectations rise
Start A Cannabis BusinessLooks matter to those shopping for sativas, indicas and hybrids: about 88% of them want to look out for cannabis brands with strong positioning and design that comes across as ‘successful’ and ‘professional’. This was one of a variety of findings from a recent survey conducted by Brand Keys, a research consultancy for brand engagement […]