Chronic Issues: Challenges and opportunities in cannabis tourism

Oregon’s 500-plus licensed cannabis retailers are said to outnumber its Starbucks locations, and a stroll around Portland, its largest city, all but confirms it. 

Pick a suitable starting point ­– say, Voodoo Doughnut’s flagship location in Old Town — and a few minutes’ walk in practically any direction reveals the breadth of Portland’s 200 or so dispensaries, from the Apple Store-like Serra, where the reception area could double for a resort spa’s, to the no-frills aesthetic of Rose City Wellness, where the entrance more closely resembles a pawn shop’s. Or cross the Willamette River and head to the city’s Lloyd district for the ’70s-stoner vibe of Electric Lettuce, where shoppers might find themselves grooving to Jimi Hendrix’s “Electric Ladyland” or any of the other LPs stacked next to a turntable and wood-grain stereo receiver.

Ambience aside, these shops have a couple of things in common. One is product variety: Nearly every dispensary

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