Forget the ol’ puff, puff, pass. Marijuana producers are betting an increasing number of people would rather pour a drink infused with pot.
The Green Organic Dutchman Holdings Ltd. plans to develop a product-testing and manufacturing center to explore using cannabis in everything from iced teas, juices and sports drinks, the company said Wednesday in a statement. That’s just the latest move by pot producers to get a footing in beverages.
While Canada has yet to pass the legislation that will make some forms of recreational pot legal this year — including dried bud for smoking — companies are already jockeying for position in the potentially lucrative beverage market. Although edible products, which could include hard candies, beverages, ice cream and baked goods, won’t be legal for at least another year, there’s been an “explosion of interest” in them, and six out of 10 consumers will probably choose to consume edible products,