As Marijuana Mainstreams, Bus Tours View Themselves As Industry Ambassadors

Tour guide Alyse Morgan runs the group through some ground rules while tourists start to light up on the bus, May 4, 2018.

Xandra McMahon/CPR News

“Welcome to the party bus.”

That’s what tour guide Alyse Morgan told 20-plus tourists who were riding in a marijuana bus tour on a hot May Friday. It was a rare chance for them to consume a plant that’s likely illegal in their home states.

My 420 Tours describes itself as “North America’s original cultivator of cannabis experiences.” It was one of the first companies to help launch pot tourism after Colorado voters legalized recreational marijuana in 2012 — and business industry wide is good.

Sales for concentrates and edibles have sharply risen in the last couple years. In 2017, sales for recreational edibles increased by almost 30 percent. While

... read more at: