Branding Your Business and Crafting Your Story in the Cannabis Industry

The following excerpt is from The Staff of Entrepreneur Media, Inc. and Javier Hasse’s book Start Your Own Cannabis Business. Buy it now from Amazon | Barnes Noble | iTunes | IndieBound

Until a few years ago, most cannabis brands weren’t especially sophisticated. However, this is no longer the case. If you’ve ever seen legal cannabis products in a store, you must have noticed how cool, modern and beautiful they look. Of course, this is the result of an extensive creative branding process.

“One thing I noticed from the latest cannabis conventions and events is that the branders are finally starting to arrive at cannabis; the quality of trade show materials, logos, packaging, the positioning of these companies is unbelievable,” Civilized’s Derek Riedle points out. “As things continue to evolve, you can tell there’s a

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