Until a few years ago, most cannabis brands weren’t especially sophisticated. However, this is no longer the case. If you’ve ever seen legal cannabis products in a store, you must have noticed how cool, modern and beautiful they look. Of course, this is the result of an extensive creative branding process.
“One thing I noticed from the latest cannabis conventions and events is that the branders are finally starting to arrive at cannabis; the quality of trade show materials, logos, packaging, the positioning of these companies is unbelievable,” Civilized’s Derek Riedle points out. “As things continue to evolve, you can tell there’s a
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