Gwyneth Paltrow’s Goop Gets Into The Cannabis Game With MedMen Dispensary Collaboration

Gwyneth Paltrow at the In goop Health Summit at 3Labs on June 9, 2018 in Culver City, California. (Photo by Phillip Faraone/Getty Images for goop)

The latest foray into feeling good for Gwyneth Paltrow’s multifaceted lifestyle brand is its greenest yet: cannabis. Following a sold-out third installment of the In Goop Health wellness summit at 3Labs in Culver City, the clean-living company has teamed up with marijuana dispensary chain MedMen to unveil a specially curated Goop wall at its newest recreational boutique on Abbot Kinney Boulevard in Venice.

Now with eight locations in California along with stores in Nevada and New York—including an Apple store-esque flagship on Fifth Avenue—MedMen has emerged as the largest U.S.-based company in the cannabis industry since its medicinal start in 2010 (it was recently listed on the Canadian Securities

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