India’s stoners have become shrewd entrepreneurs in a booming shadow industry

Kunaal Kapoor and Nikunj Ahuja, 20-year-old management graduates from Mumbai, were smoking marijuana in their hostel room when they had a brainwave. And it would have been just another stoner conversation if eight years later they weren’t running an e-commerce business selling smoking paraphernalia.

It started in 2014 after they invested Rs10,000 ($148) each to start printing colourfully designed roach tips—thin pieces of cardboard that are rolled-up and placed at the edge of a joint in place of the filter—at a press in Mumbai.

“The roach tips we used back in college were just plain white. We wanted to bring some fun to it, and that’s how it all began,” said Kapoor, sitting in his new office in Worli, Mumbai. Today, Kapoor and Ahuja’s online portal——sells over 50 different types of smoking paraphernalia products.

After all, even as the intoxicant itself remains a forbidden fruit, a smoker’s kit is a growing rage,

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