7/10 Session With Keef CEO Erik Knutson

Westword: How did you learn about 7/10, and how has it changed over the years?

Erik Knutson: The first 7/10 event I remember us participating in was in 2011, down in Colorado Springs. Since then it has become an industry holiday very similar to 4/20. It has helped a number of new companies gain traction and has led to the creation of a number of new competitions across the state.

Do you see 7/10 competing with 4/20 as concentrates’ popularity increases?

I don’t look at it as competing; rather, it has helped to educate and give the community another platform to celebrate cannabis. The 4/20 holiday will always have a special place in the history of cannabis. That said, the increase in popularity surrounding concentrates, and especially 7/10, has helped a number of dispensaries and manufacturers further showcase their products. At the end of the day, the consumer is

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