Direct-To-Consumer Access Is Important For Wine And Cannabis, Survey Shows

Mountain top marijuana garden in northern Sonoma County. (Photo by George Rose/Getty Images)

At $3.3 billion in wine sales, the value of the U.S. domestic wine industry was unchanged from June 2017-2018 (California represents at least 90% of the U.S. wine industry), according to BW 166 LLC, a market research firm that provides insight into and analysis of the overall beverage alcohol trade. But another part of the analysis showed Direct-to-Consumer (DtC) sales over the same period at $132 million, a 12% increase. 

Flatness in retail wine sales could be generational (Baby Boomers leaving and Millennials lacking funds), or it could be just a general pattern of business ebbing and flowing, but, as some have been suggesting, could it be cannabis?

In fact, the latest report from the cannabis delivery service company, Eaze indicates there may be reason to believe cannabis is not

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