MedMen, a Los Angeles-based chain of cannabis dispensaries with stores in California, Nevada, and New York is working hard to become a household name. This year, the company has opened a flagship store on Fifth Avenue in Manhattan, gone public on the Canadian stock exchange with a $1.6 billion valuation, and now, is launching its own in-house product line of cannabis flowers, pre-rolled joints, vaporizers, and tinctures to sell alongside the products already offered in its dispensaries.
MedMen has been called the Apple, Starbucks, Target, Barneys, and Supreme of weed. On a call discussing MedMen’s new private label products, communications chief Daniel Yi added Whole Foods and Costco to the list.
“If you go to Whole Foods or any modern supermarket nowadays, you’re going to have the brand from that company—like Costco has Kirkland,” he said referring to the retailer’s private-label products.