Is This Bubble Gonna Burst?

Women hold less than one-quarter of senior positions in the global workforce. As women work to shatter the “grass ceiling” and make their mark in cannabis, three women are leading the charge, creating classes, resources, communities and offering one-on-one support to help women launch, fund and grow their businesses and succeed in the cannabis industry.

Sara Batterby, The Batterby Group

When Sara Batterby moved to Portland, Ore., to start HiFi Farms, she discovered a dearth of networking opportunities for women in cannabis. In the process of building a venture-backed cannabis brand, Batterby garnered a lot of attention for her high-profile funding efforts, which brought in $4.5 million in seed funding between 2015 and 2017.

“Raising capital in cultivation is challenging because the wholesale prices are coming down and businesses are struggling with the new market realities,” she explains. “To make this worse, cultivation is a very expensive

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