Inside cannabis retailer MedMen’s in-house agency

Eight-year-old cannabis retailer MedMen has ambitions of becoming the Starbucks of the weed industry — leading the charge to mainstream marijuana. Its strategy has centered on normalizing weed retail, thanks to a retail and marketing approach that’s focused on combining education about pot use with Apple-style retail stores across the country.

Powering the messaging and the data behind MedMen Enterprises is the company’s growing internal creative agency based out of the company’s headquarters in Culver City, California. The 25-person agency does the brand’s content strategy, SEO practices, search marketing, influencer outreach, social engagement and retail strategy. The agency’s work can be seen in the company’s two major campaigns so far, to the packaging of the brand’s MedMen’s new line of cannabis vaporizer pens and CBD drops and the content appearing on Ember, the company’s online and print magazine.

The internal agency is growing as quickly as the pot industry. David Dancer,

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