What to eat (and what to skip) this Thanksgiving | CMO Strategy

Welcome to the latest edition of Marketer’s Brief, a quick take on marketing news, moves and trends from Ad Age’s reporters and editors. Send tips/suggestions to [email protected]

Happy Thanksgiving, readers. We’re bringing you a bit of a holiday-themed edition this week. Please be careful when cooking your turkey, throw out any romaine you’d planned to serve (who serves salad at Thanksgiving?) and don’t be the person whose Black Friday doorbuster antics end up on the internet.

Butterball's Alexa skill
Butterball’s Alexa skill Credit: Butterball

Alexa, how do I cook a turkey?

Butterball’s Turkey Talk-Line, around since 1981, got a tech-savvy update this year with the introduction of an Alexa skill. So far, the most common questions within the Alexa skill were how long to roast a turkey, what size turkey to buy, and how long it takes to

... read more at: https://adage.com/article/cmo-strategy/eat-skip-thanksgiving/315697/