It’s Official: Weed’s Not Cool Anymore

A bud of Maui Afghooey medical marijuana.

A bud of Maui Afghooey medical marijuana. FREDERIC J. BROWN/AFP/GettyImages

If you ever purchase cannabis from a dispensary in Oregon—where pot has been legalized for adult use since 2016—you’ll receive an advisory message you probably won’t read. You’re just here for the weed, right? But say your curiosity commands otherwise. What you’ll read isn’t like the Surgeon General’s warning accompanying cigarette packs. The message’s author, the Oregon Liquor Control Commission (OLCC), which regulates the distribution and sale of cannabis in the state, isn’t  concerned with your health exactly. No, instead the OLCC warns parents and adults that consuming marijuana in front of children will make them look… too cool.

“Children want to be like their parents and other adults in their lives,” reads the OLCC’s officious, red-block lettering. “When you use marijuana in front of them, they may want to use it, too.

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