Dan Bilzerian’s Weed Company Is Keeping Sexist Cannabis Ads Alive

Drivers on Santa Monica Boulevard in East Hollywood were recently greeted by an advertisement plastered over the side of a building: On it, a towering blonde woman in her underwear is kneeling to feed a goat, next to the slogan “Nice Grass.” A pun intended on many levels, this campaign is for the Ignite Cannabis Company, officially launched last year by Instagram celebrity and entrepreneur Dan Bilzerian.

Best known for posing with guns and half-naked women, Bilzerian has nearly 26 million Instagram followers, a measure of fame he’s earned by touting a lavish, bro-centric lifestyle. He’s adopted a similar MO when it comes to branding Ignite—rolling out an Instagram account flooded with women in thongs and lingerie and a “Spokesmodel Search” for ten ladies to represent the company at events including parties at the “Ignite estates.” (The brand’s kickoff soiree last

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