Among U.S. data analysts, Rob McMillan at the Napa-based Silicon Valley Bank Wine Division, of which he is an executive vice president and founder, has long been one of the best. The division puts out quarterly reports that touch on demographic wine sales trends, imports and winery-delivery methods.
In his most recent report, McMillan notes that, “ 2018 was a good year for wine. Total wine sales for the year set a record, restaurant sales of wine were higher and premium wine sales were up as well. Strong consumer confidence and a healthy U.S. economy contributed to the improved performance, but changes to long-term trends are telling us that we are at a transition point as an industry.”
He added that the United States has long been the largest wine market