Big brands are already preparing for the introduction of edibles into the Canadian market.
Constellation Brands, an American-based producer and marketer of beer, wine and spirits, has invested $5 billion in Canopy Growth Corporation, a licensed producer based in Smith Falls, Ont. Also, the Canadian unit of Molson Coors Brewing Company has forged a partnership with Hydropothecary Corporation, a cannabis producer based in Gatineau, Quebec, to develop infused drinks.
To be sure, Canadians probably won’t be able to order cannabis-infused dishes at their favourite eateries as soon as edibles become legal. “I don’t think it will be allowed at the outset. There are just too many variables, like cross-contamination. The science surrounding edibles has to become more sophisticated,” says Chad Finkelstein a business lawyer who is a partner at Dale Lessmann LLP in Toronto.
Packaged Goods Coming First
But Finkelstein, who specializes in the restaurant and
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