I spent my formative years on the road with legendary author and activist Jack Herer. His 1985 book “The Emperor Wears No Clothes” educated millions of people about how marijuana had historically been used for food, fuel, fiber and medicine. It unveiled the government’s racist, unscientific and absurd efforts to enact and continue prohibition. His rallying cry, “Hemp can save the planet,” still rings in my ears 20 years after retiring from the road.
The scale of cannabis legalization in California and Canada rapidly brought change to the cannabis landscape. It came with a form of commercialism and capitalism that the existing industry was unprepared to compete against. Big business was everywhere, looking for a way into the Green Rush. Many cannabis business owners took the golden parachute, selling their brands and companies. Others found partners looking to fund people willing to stay and run their companies. Preexisting small cannabis businesses