Barneys is quickly capitalizing off marijuana legalization with plans of a new boutique cannabis shop in Beverly Hills.
According to USA Today, the luxury retailer announced its collaboration with Los Angeles-based cannabis shop Beboe on Monday. Their partnership will include a cannabis lifestyle and wellness concept shop called The High End. The store plans to sell vaporizer pens, CBD products and pastilles, along with rare and exclusive accessories.
The company’s president and CEO, Daniella Vitale, shared in a statement how the lifestyle brand plans to cater to its audience with “extraordinary” products.
“Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” Vitale said. “Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York.”
Visiting customers will