Our folks invested in dirty energy and other dodgy things via mutual funds. Millenials can do better. Say hello to Exchange-Traded Funds, your way to invest in clean energy, emerging technologies, cannabis and more.
ETFs are to millenials what old-school mutual funds were to the baby boomers. Our tech-savvy, socially conscious, transparency demanding, price aware, skinny jean and man bun-wearing generation is hooked on this low-cost, transparent investment vehicle.
But what are ETFs anyway?
Basically, it’s a “basket” of a whole bunch of stocks and other investment assets combined into a single investment product that’s traded on the stock market 24/7. So you can sit in South Africa and, with a single, easy transaction, invest in a wide range of stocks and other investments globally, and then you can track how your investments are doing any time of day or