Silver Stoners

As Rob Read hatched plans to open a marijuana dispensary in downtown Davis last year, a certain customer demographic remained top of mind. 

Read knew that Americans age 55 and older make up one of the fastest-growing customer bases for the booming legal cannabis industry. And, as a former executive of a local assisted living facility, he was well aware of the potential benefits of cannabis for seniors in particular. 

So in designing F Street Dispensary, Read and his business partner filled the shop with natural stone countertops, vases of fresh flowers and bright, natural light. Two enthusiastic retirees were among their early staff hires. 

“We wanted [the] ambiance to be senior-welcoming,” he says. “If we can make the seniors feel comfortable, everyone else should feel comfortable too.” 

F Street Dispensary isn’t alone in looking for fresh ways to cater to older cannabis users. From senior discounts to Weed 101 workshops, dispensaries, delivery services

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