4/20 Sale | Lessons Learned From Colorado’s 4/20 Marijuana Sales

Colorado’s cannabis retailers are preparing for what could be a record day of sales on Saturday, April 20, the unofficial marijuana holiday dubbed 4/20.

It’s the first time since the Centennial State kicked off recreational sales in 2014 that the 4/20 holiday has landed on a Saturday, which is expected to generate even more purchases.

Zach Engel, inventory manager for The Clinic, a vertically integrated marijuana business with four retail locations in Colorado and two in Illinois, shared with Marijuana Business Daily how he prepares for 4/20 and some of the lessons he’s learned in the past five years.

When do you start preparing for 4/20?

We produce 90% of the flower and concentrates that we sell, so the forecasting starts six to seven months in advance.


We increase the number of plants we put in the ground in September so those

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