Cannabis Wants to Be as American as Apple Pie

A product goes mainstream when a series of small changes are significant enough to cause an unstoppable shift—or so Malcolm Gladwell argued in his 2000 book “The Tipping Point.” For the cannabis industry, endorsements from the unlikely combination of U.S. food guru Martha Stewart and Canada’s statistical agency should help tip the balance.

Better known for her perfect roast chicken recipe, Mrs. Stewart is joining Canadian pot company Canopy Growth as an adviser to develop hemp-based products. Her first project will be a range…

... read more at: https://www.wsj.com/articles/cannabis-wants-to-be-as-american-as-apple-pie-11551789657

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