Surterra Wellness developed Coral Reefer in collaboration with Jimmy Buffett and the Coral Reefer team based on a landmark global licensing deal. The new Coral Reefer cannabis brand aims to enhance peoples’ lives while representing the carefree, relaxed roots of Key West. The launch of Coral Reefer represents a new approach of bringing cannabis and lifestyle products to consumers through an exclusive collaboration with an established, iconic, global brand.
“Launching Coral Reefer marks another exciting and transformative milestone for Surterra Wellness in a period of rapid growth,” said Surterra Chairman and CEO William “Beau” Wrigley, Jr. “The Coral Reefer brand reflects our intention to give consumers access to high-quality wellness and cannabis-based products through best-in-class partnerships with people and organizations that reflect our standards and values. Jimmy and his team share our commitment to quality and the belief that individuals can find personal wellness through the relief enhancing benefits and healing properties of cannabis.”