Is Luxury Weed the New Status Symbol?

When Adrian Sedlin got a call from his brother-in-law Randy Patten in 2015 to ask if Sedlin would buy him a building to grow weed in, Sedlin wasn’t immediately on board. Before retiring three years earlier at age 42, Sedlin had a career taking over relatively early-stage companies to reposition their strategy, grow them and exit. Most recently, he’d turned around an online crime-mapping company called CrimeReports, which Motorola then bought. Patten had been a cannabis cultivator for 20 years.

But as a retiree Sedlin had…

... read more at: https://www.wsj.com/articles/inside-the-cannabis-industrys-luxury-rebranding-11557946556

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