Mary Jane: How the Cannabis Industry Can Win Women Over

The cannabis wave that is washing over the U.S. is finally starting to eschew one of the most egregious stereotypes that the plant is just for men. We know this to be untrue by merely looking at the facts. In 2018 the total number of female cannabis consumers grew by 92 percent. Women currently make up 38 percent of cannabis users, but that is expected to increase to 50 percent by 2022.

The reason why women are turning to cannabis isn’t a big mystery. Like most other cannabis users, women are seeking relief from pain and anxiety and looking for new ways to relax. I’m delighted that more women are joining the cannabis ranks, but I’m also aware that our industry needs to do a much better job of marketing to female users.

Related: We Have a Problem: The Cannabis Industry Is Losing Women Leaders

Research shows that women

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