Canada’s alcohol distribution chains could easily be used for cannabis beverages: expert

Edibles and beverages will soon be the latest set of legal cannabis products to hit Canadian shelves in October. However, with still murky regulations and provinces already set up to distribute alcohol beverages, one industry expert is saying Canada is squandering its chance to capitalize on already existing infrastructure and needs to stop interfering with brands.

“Health Canada’s restrictions are pretty severe and get in the way of, I think, beverage brand excellence and the opportunity to create leadership,” Ted Zittell, a brand advisor and director at US-based cannabis beverage maker Tinley, told Grow during an interview. “Canada could have been a world leader here and exported some of this excellence the way it did after prohibition with companies like Seagram’s.

“But that’s not the way the first iteration of edibles and beverages will look in Canada.”

Zittell is best known for his work at Cott’s Watt Design Group on Canadian

... read more at: https://dailyhive.com/grow/canada-alcohol-distribution-chains-cannabis-beverages-may-2019

Canada’s alcohol distribution chains could easily be used for cannabis beverages: expert

Edibles and beverages will soon be the latest set of legal cannabis products to hit Canadian shelves in October. However, with still murky regulations and provinces already set up to distribute alcohol beverages, one industry expert is saying Canada is squandering its chance to capitalize on already existing infrastructure and needs to stop interfering with brands.

“Health Canada’s restrictions are pretty severe and get in the way of, I think, beverage brand excellence and the opportunity to create leadership,” Ted Zittell, a brand advisor and director at US-based cannabis beverage maker Tinley, told Grow during an interview. “Canada could have been a world leader here and exported some of this excellence the way it did after prohibition with companies like Seagram’s.

“But that’s not the way the first iteration of edibles and beverages will look in Canada.”

Zittell is best known for his work at Cott’s Watt Design Group on Canadian

... read more at: https://dailyhive.com/grow/canada-alcohol-distribution-chains-cannabis-beverages-may-2019