Podcast: One Company’s Quest to be the 23andMe of Cannabis

This week on the Green Entrepreneur podcast, we speak to Len May, CEO and Co-Founder of Endocanna Health. The company makes a DNA kit that analyzes how your genetics may affect your experience with cannabis. Think of it as a 23andMe for cannabis, but instead of finding out if you’re part Neanderthal, you’re learning what cannabinoid ratios and terpenes may best ease your anxiety or improve your sleep.

May talks about how he came up with the idea for Endocanna, the market for a product like this, and where he sees it going in the future.

Related: Green Entrepreneur’s New Podcast Will Make You Smarter About the Cannabis Business

Let’s start with like the elevator pitch for Endocanna.

The elevator pitch is that we look at ourselves as sort of the GPS for cannabis use; we can let you know that your DNA is a guide. It

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