BOULDER, Colo. — Some days during the summer and on college football weekends, up to 500 people walk down a flight of stairs to Native Roots in the Pearl Street outdoor shopping mall.
They emerge with shopping bags containing joints, gummy candies and other legal cannabis products.
The line often is out the door and up the stairs to the sidewalk in this booming city of 106,300 people, home to the main campus of the University of Colorado and nestled against the foothills of the Rocky Mountains.
“Some college students bring their parents in and go, ‘Look, Mom, this is where I buy my weed,’” said Jennifer Leander, 25, general manager of the Pearl Street dispensary operated by Native Roots, one of the state’s largest marijuana companies. “It’s a pretty lighthearted exchange. For the most part, we’re joking and laughing, showing off the smells and kind of just educating folks.”