Both Kroger and GGB are capitalizing quickly on the growth of CBD, which has the potential to become a $22 billion industry by 2022, according to cannabis-focused research firm Brightfield Group.
Many other retailers are getting in on the CBD craze. GGB sells its Seventh Sense Botanical Therapy brand through an e-Commerce site and in 96 DSW stores. Drugstores including Walgreens, CVS and Rite Aid, as well as health supplements retailers Vitamin Shoppe and GNC, have introduced CBD products to stores in a handful of states. Barneys New York opened a “cannabis lifestyle shop” in its Beverly Hills store called “The High End,” selling exclusive vaporizer pens and pastilles. Recess, which sells CBD-infused beverages online, opened its first brick-and-mortar store in New York City in February.
The increasingly popular CBD compound — unlike the cannabis plant that it derives from — is legal to sell, except as part of a food or