How plummeting medical marijuana cardholder rolls are transforming the cannabis industry landscape

Out of the 30-plus states that have instituted medical marijuana programs, about a third have legalized recreational marijuana. Michigan and Illinois are the most recent entries into the legal recreational cannabis market. In each and every instance, in the years following the launch of recreational sales, the number of medical marijuana patients has plummeted. What does this mean for the industry at large?

The falling medical patient numbers are due, in part, to the fact that a fair percentage of medical marijuana cardholders are using the drug recreationally. It’s also partly due to the ease of access to recreational pot and shrinking access to medical cannabis. And in some cases, the trend is due to the rising price of medical marijuana products.

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Moreover, many medical patients simply do not bother to involve the healthcare system

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