Paul Pierce is launching his own CBD line called ‘The Truth’

Despite the persisting questions around CBD products, Paul Pierce is convinced about their potential benefits.

Short for cannabidiol, CBD is a non-psychoactive — and increasingly popular — cannabis plant extract that can be used to treat ailments from mental stress to muscle pain, according to its proponents. Pierce is one of them. And now he’s putting his name — and nickname — behind it.

The retired Celtics star and ESPN basketball analyst is launching his own line of hemp-derived CBD targeted toward fellow athletes called The Truth CBD Remedies, according to a press release Tuesday. In addition to the vape pen business he co-founded last fall, the new cartridge line was created to offer fellow athletes a product they can “fully trust,” according to Pierce, who is named as the CEO of the CBD company.

“I’m passionate about making sure athletes

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