With Father’s Day approaching, I could pull out all the stops to market my brand to every single father in the Seattle area, but that would be a demographic and logistical nightmare. Instead, my team and I work very hard to know our customers (KYC), an acronym we ironically stole from the banking world. Rather than take a blanket approach we market directly to the dads who actually shop in our store, and when it comes to engaging elderly fathers we employ the same empathy and understanding that it took me to market cannabis to my own father.
My dad was a hippie and therefore a frequent pot user in the late 1960’s and early 70’s. Following his flower child moment, he went completely clean – no alcohol or drugs of any sort – and he’s been that way for the past 40 years. Two years
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