By Barbara Barrielle
Last week’s Third Annual Wine and Weed Symposium attracted a huge group of wine and cannabis professionals to the Hyatt Regency Sonoma Wine Country in Santa Rosa to learn about emerging trends in consumer behavior, the impact on wine sales in states where recreational cannabis is legal, and how alcohol beverage companies can and do invest in cannabis. The continuing enthusiasm for this new frontier, this brazen opportunity, and the vast cross-marketing potential with the wine had attendees leaving on a high note.
George Christie, President of Wine Industry Network, the conference organizer, kicked off the day highlighting the evolving diversity of the symposium audience to nearly an equal blend of cannabis and wine industry represented. Christie