Short’s, Green Peak team up on beer-inspired edibles, vaporizers

The two companies will also create a joint venture to produce marijuana-infused beverages. Short’s is developing a line of these infused drinks including cold-brew coffee, seltzers, teas and lemonades. Michigan law currently bans adding THC, the chemical that causes users to get high, to alcoholic products.

Molson Coors CEO Mark Hunter has projected cannabis-infused nonalcoholic beverages will account for up to 30 percent of all cannabis sales. Molson Coors acquired a controlling stake last year in Canadian marijuana grower Hexo. Anheuser-Busch Inbev Inc. invested $50 million in a joint venture with Canadian marijuana company Tilray. Constellation Brands took the biggest lead, acquiring a 38 percent stake Canada’s biggest pot producer Canopy Growth for $4 billion.

“If you’re a beverage company and you know how to make liquid and put it in cans and make it taste good, whether it’s an electrolyte beer or a THC beer, it’s a natural extension of your

... read more at: https://www.crainsdetroit.com/marijuana/shorts-green-peak-team-beer-inspired-edibles-vaporizers

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