The crowd in the Theory Wellness parking lot illustrates the appeal of legal cannabis across a broad range of consumers. Great Barrington itself is demonstrating the wider economic impact that legalization can have, as some businesses in the area report a boost to their sales.
“Our business is drawing 1,000 people a day into town, about 90% of whom would otherwise not be here,” said Brandon Pollock, chief executive of Theory Wellness, which is independently owned. “You see folks from New York City doing aggressive carpooling, with four or five people packed into a Zipcar.”
That figure of a thousand people applies mainly to weekends and includes some visitors who came along for the ride and did not necessarily purchase weed. Even so, business for the recreational dispensary has so far been double what Pollock and his partners had projected, pushing the dispensary to add more than 40 employees, for a total